MSDM Companion Website Home Page

About the Website:

This is a companion website for the Master of Science in Digital Marketing Program, Singelyn Graduate School of Business at Cal Poly Pomona. The university is highly ranked for diversity, social mobility, and ROI. This site is maintained by Director of the program to provide students with career guidance. Please direct all the questions to Dr. Jae Min Jung.

Objective:

To provide current students with appropriate advising, this site will provide timely information about:

1. Prep Courses Prior to Starting MSDM?

2. Course Registration

   1. Fall Semester (15 weeks)

      1. One-year Completion Roadmap

      2. Two-year Completion Roadmap

   2. Spring Semester (15 weeks)

      1. One-year Completion Roadmap

      2. Two-year Completion Roadmap

   3. Summer Term (10 weeks)

      1. One-year Completion Roadmap

      2. Two-year Completion Roadmap

3. Skills and Tools to Learn from Courses

   1. Skills and Tools per Course

   2. Course Sequence

   3. Project Management Platforms

4. Capstone Project (MSDM Culminating Experience Project) - A Required Year-Long Project

   1. What to Consider When Choosing a Project (Early Fall)

   2. Recommendations Relevant for the Entire Project Journey (Fall, Spring, & Summer)

   3. Tips for Preparing for Successful Project Proposal (Fall Semester)

5. Job Outlook

   1. Digital Marketing Strategy Execution Jobs

   2. Marketing Analytics Jobs

6. Career Guide

   1. Digital Marketing Strategy Execution Jobs

      • Skills Employers Look for DMS Jobs

      • Common DMS Job Titles and Career Readiness

      • DMS Career Self-Assessment

   2. Marketing Analytics Jobs

      • Skills and Knowledge for MA Jobs

      • Comparisons between MA Job Roles

      • MA Career Self-Assessment

   3. SQL (Structured Query Language)

7. Scholarships

   1. Recruitment Scholarship

   2. Professional Development Scholarship

   3. Merit-Based Scholarship

8. Certificates (Recommended)

9. Student Club

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